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Monster Energy’s Unveils Cinematic Racing Video “Shifting Gears” Featuring Kurt Busch

KEYWEST, Florida – February 15, 2021 – Not your average NASCAR video! Prepare to see highspeed racing action like never before in the latest Monster Energy NASCAR video starring Kurt Busch.


Watch the 42-year-old NASCAR icon from Las Vegas, Nevada, in the brand-new “Shifting Gears”
release, live now on Monster Energy’s YouTube channel. The video drop coincides with Busch’s return
to the iconic Daytona 500 on February 14, twenty years after his debut as a young rookie.
Directed by visionary motorsports filmmaker Ash Hodges, aka Dirt Shark, the high-definition video was
shot on location in Key West, Florida. At a run time of 9:18 minutes, the “Shifting Gears” video packs a
potent blend of visual stimuli: Speed runs down coastal highways at 200 mph, flashbacks of Busch’s
NASCAR career highlights, helicopter chases and cameos featuring certified icons from the realms of
auto racing, Harley Davidson stunt riding, and freestyle motocross.


“It’s all about the fun aspect of doing something different in the world of NASCAR with our NASCAR
car. We didn’t want to do a racetrack. We didn’t want to do things that you’ve already seen before,” said
Busch about the concept behind the new “Shifting Gears” video.


Buckle up, because this one’s coming at you fast! On the eve of the 2021 Daytona 500 race, “Shifting
Gears” released to global audiences and is available to view across Monster Energy’s social media
channels. Viewers can now go online and watch the high-definition video on YouTube here.
Prepare for high-speed race action across scenic miles of coastal highway and iconic bridges from
Marathon, Florida, all the way down to Key West. Also look forward to high-octane cameos from
Monster Energy athletes Axell Hodges and Taka Higashino (motocross), the Unknown Industries
crew of Harley-Davidson riders and rapper Vanilla Ice.


“We wanted to really create the imagery and the cinematography that the Keys provide within the video.
That turquoise water, the openness of the bridges, the road trip with the wind in your hair and that feel
of just being out on the open road.” said Busch about the project, adding: “We wanted to feature
motocross freestyle and the Harley guys. I do follow motorsports everywhere, and it is just a blast to
blend in my world with them.”


The release of “Shifting Gears” is a personal milestone for Busch in his storied NASCAR career: The
video drops exactly 20 years after Busch made his debut in the legendary 500-mile race as a promising
young rookie in front of over 17 million viewers on national TV in 2001.


“It’s hard to believe that it’s been 20 years! You know, I still feel the same fire and desire. The
willingness to do whatever it takes to win is there. And it comes with more experience now,” said Busch
looking back at his NASCAR record.


Milestones of Busch’s NASCAR career also feature as visual flashbacks in the “Shifting Gears” video.
Known as one of NASCAR’s most prominent ambassadors, Busch has built a NASCAR record that
includes wins in all three of NASCAR’s top divisions: The Cup Series, the Xfinity Series, and the
Camping World Truck Series. Plus, arguably the biggest win of his career at the Daytona 500 in 2017.
Asked about returning to the Daytona International Speedway in 2021, Busch said: “I feel honored,
privileged and I am enjoying this opportunity this late in my career. It’s been four years since I won
there, but all of it gives me that fuel and the desire to win it!”
For a look back at Busch’s career highlights – and some of the most cinematic NASCAR racing action
ever caught on video – viewers can now go online and watch “Shifting Gears”, live on YouTube in full
HD.


“I enjoyed making this video. This reflection through the Keys and driving and experiencing my Monster
Energy NASCAR car out on the open road. That has never been done before and it took all of that
teamwork. It took the trust and belief in everybody,” said Busch about the release of “Shifting Gears”.
See the results of all the hard work on YouTube and also make sure to read the background story
behind the making of “Shifting Gears” on the Monster Energy website, featuring exclusive commentary
from Busch himself.


Also visit www.monsterenergy.com and follow Monster Energy on Facebook, Instagram, Twitter for exclusive updates from the Daytona 500, as well as Kurt Busch and our team of NASCAR athletes.

Chris Pomeroy: 1989 Rookie-of-the-year and former nationally ranked pro racer who turned into a dirt oriented scribe
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