The Great October 2nd Event at the Olympic Stadium
Now Known As The Supermotocross Monster Energy

Montréal, September 7, 2010 - The most popular fall sporting event in Quebec has a new name. As of now, the great fall extravaganza that will, on October 2, bring together close to 50,000 motocross fans at the Montreal Olympic Stadium will be known as the Supermotocross Monster Energy presented by Coors Light and Parts Canada/Thor. Pierre Corbeil, promoter of the event, and Patrick Wilson, Vice-President and General Manager of Monster Energy Canada, officialized today a formal three-year partnership making the popular energy drink company the title sponsor of the event.


"We are extremely happy with this new partnership established with Monster Energy, a company seriously involved in the promotion of our sport at the national and international level," said Pierre Corbeil, promoter of the event. "The involvement of a sponsor of such magnitude confirms our place as a major sporting event, and enables us to explore new possibilities in order to offer our faithful fans a more than ever electrifying Supermotocross Monster Energy."


"The Montreal Supermotocross is a must for Quebec and Canadian fans. As true professionals, its promoters have proven over the course of the last thirty-three years that they know how to organize and promote an event that has always been spectacular and remains very popular among its fans," said Patrick Wilson, Vice-President and General Manager of Monster Energy Canada. "To become the title sponsor of the event enables Monster Energy to team up with a proven winner and reinforces our position as the number one partner in the North American motocross family."


The involvement of the popular Monster Energy drink in motocross across North America encompasses different series. In the United States, they sponsor the AMA Supercross, a 17-round championship series held at major stadiums in the USA. In Canada, they sponsor the CMRC Canadian Motocross National Championship.


Monster Energy sponsors the CMRC Canadian Championship Series' Team Kawasaki Leading Edge and their riders Teddy Maier, Spencer Knowles and Shawn Rife as well as Team Cernic's Kawasaki and riders Josh Demuth and Troy Adams. South of the Canadian border, the energy drink company supports motocross Team Pro Circuit (Jake Weimer, Tyla Rattray, Josh Hansen, Dean Wilson, Christophe Pourcel) in the AMA Championship, as well as supercross riders Chad Reed, Ryan Villopoto and legendary Jeremy McGrath and Ricky Carmichael. They are also active in endurocross with riders Justin Soule and Ricky Dietrich. Nate Adams, Adam Jones, Kyle Loza and Australian Blake Williams also sport their colors in freestyle. Finally, Monster Energy as also backed for the last seven years Tucker Hibbert, an outstanding snocross, and motocross rider.


The most-coveted seats for the Supermotocross Monster Energy, as well as all reserved seating, went on sale Tuesday, May 11, 2010. Ticket prices range from $10.00, $19.00, to $29.00 and $39.00, and are available at Admission (www.admission.com or by calling (514) 790-1245 or 1 800 361-4595). Tickets will also be available at participating motorcycle dealers from all regions of Quebec. Go online to www.montrealmotocross.com to learn more about the Supermotocross Monster Energy.


Aside from the local professional NHL and CFL teams, the Supermotocross Monster Energy is the oldest running sporting event in Montreal. Since the launch of the event in 1977, it has been presented annually except the year the Olympic Stadium was closed due to repairs. To date, more than 1.6 million spectators have crossed the turnstiles of the Olympic Stadium to watch more than 150 participants from Canada, the United States, and Europe, who each year accept the organizers invitation to compete in Montreal. An event, whose popularity cannot be denied, draws nearly 50,000 spectators made of families and friends from all regions of Quebec, Eastern Canada, and Northeastern of the United States. The Canadian Motorsport Racing Corporation (CMRC) is a marketing and membership driven organization committed to the growth and development of competitive off-road motorcycle racing, sanctions the Supermotocross Monster Energy.


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Media Information:
Normand Prieur
450 492-6963
nprieur@videotron.ca